When starting a new distillery, marketing your product
will become very important. To help you with some of the
answers to the test, we have asked Bartenders accross the
country to participate in our Bartenders Survey. This is very
useful to learn how to market your spirits to and by the folks
pouring and engaging with the consumer; your product.
These people are very important to your success. Survey
results will be shared with those Bartenders who
participate. We also have a survey with writers and media
folks who write about artisan craft distilling. They too have
much to offer new distillers who want to get the word out.
Our March 22-26 workshop class will be discussing the
results of this survey when we talk about business planning
and marketing. We expect it to be very enlightening.
Salud!
